When creating your brand’s color palette, it’s important that they reflect your brand’s tone.

Psychologically, colors evoke different feelings:

  • Blue: trust, safety, security and relaxation.
  • Purple: creativity, abundance, and mystery.
  • Green: wealth, health, and refreshment.
  • Pink: femininity, romance, and youth.
  • Orange: energy and enthusiasm.
  • Yellow: optimism, spontaneity.
  • Red: passion and energy.
  • Black: sophistication, luxury, and power.
  • White: purity and cleanliness.
  • Grey: gravity and professionalism.

It’s important to keep the feelings that your brand’s color palette evokes in mind when creating designs.

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